Study shows new business development needs attention

摘要

Companies are missing out on potential revenue growth as a result of mismanaged new business development practices, according to a joint study by the Chief Marketing Officer Council and the Business Performance Management Forum. The study, "Gauging the Cost of What's Lost," was sponsored by Wendover Consulting and was based on online survey responses from 722 decision-makers at U.S. companies. Forty-seven percent of the respondents had the title of CEO, CFO, COO or group executive. One of the key findings from the study was the high level of dissatisfaction among survey respondents with the processes at their com-panies for developing new business.