Where has all the entrepreneurial spirit gone?

摘要

I have always viewed b-to-b media as entrepreneurial, full of colorful personalities who are always on the prowl to identify market needs and create innovative products to fill those needs. In fact, it was this kind of spirit that gave a voice and community to many small markets and industries that once had none. When I first stumbled into this wonderful business 20 years ago, there were only a handful of major b-to-b media companies and countless smaller businesses developing new products. Back then, nobody called these companies "b-to-b media companies." They were just publishing companies, or trade show companies, or companies that had both magazines and trade shows. There were direct mail market-ing companies and conference compa-nies. And the Internet had not yet ap-peared on the scene.