Marketers forge onward

摘要

The list of statistics that perhaps ought to alarm b-to-b marketers is growing longer. Oil futures set a record last week by closing at more than $61 a barrel. The Federal Reserve has raised interest rates for eight quarters in a row. Forecasters at Universal McCann and Merrill Lynch cut estimates for advertising spending for the rest of the year, although these prognosti-cators are still predicting growth.