To promote its strategic business services, IBM Business Consulting last month launched an ad campaign with the theme, "The other IBM." The campaign, created by Ogilvy & Mather New York, is the first major one for IBM's consulting practice since it acquired Pricewater-houseCoopers Consulting in October 2002. The budget for the campaign was not disclosed. Previous ads for IBM Consulting have been incorporated into IBM's overall advertising for a wide range of business services. The objective of the new campaign is to raise awareness among C-level executives of IBM's expertise in strategic business consulting services beyond IT.
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机译:为了推广其战略业务服务,IBM Business Consulting上个月发起了一个主题为“另一个IBM”的广告活动。该活动由奥美纽约(Ogilvy&Mather New York)发起,是自2002年10月收购普华永道(Pricewater-houseCoopers Consulting)以来IBM咨询业务的第一个重要活动。该活动的预算尚未披露。先前针对IBM咨询的广告已被合并到IBM的广泛业务服务的整体广告中。新活动的目标是提高C级高管对IBM在IT以外的战略业务咨询服务方面的专业知识的认识。
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