Video content in demand

摘要

Demand for online video is up, but supply is low. That equation could represent a significant new business opportunity for online publishers able to take advantage of the trend, according to a study released this month by the Online Publishers Association (OPA). The survey of more than 27,481 Internet users age 13 and older—conducted by Frank N. Magid Associates—found that more than half of those surveyed (51%) watched video online at least once a month. Further, 27% watched online video once per week and 5% watched it daily.