As the economy bounces back, many b-to-b publishers are expanding their corporate marketing efforts through increased spending, hiring, new ad programs and strategic partnerships. The move toward increased corporate marketing is being reflected in executive hires. Recently, CMP Media hired a senior VP- marketing; IDG's CXO Media hired its first chief marketing officer; CFO Publishing named a VP-marketing; and Jobson Education Group appointed a senior VP-business development. Publishers are also launching new advertising and marketing efforts at the brand level. Last year, building and construction media company Hanley Wood launched a major rebranding campaign, and this year, CMP will expand its corporate market ing efforts across many platforms.
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