Online gives big lift to overall ad spending

摘要

B-to-b media ad spending is expected to accelerate through 2009, according to Vero-nis Suhler Stevenson's 19th Annual Communications Industry Forecast & Report, released last month. Total b-to-b media spending will increase 5.8% on a compound annual basis from 2004 to 2009, when it will reach $27.68 billion, the investment bank forecast. "B-to-b media spending has recovered and is growing again after a few years of getting hit pretty hard during the recession and post-Sept. 11," said Tom Kemp, managing director at Veronis Suhler Stevenson.