ad:tech showcases emerging technologies

摘要

Behavioral targeting, Search marketing, online video and mobile marketing applications made a big splash at the ad:tech conference April 26-28 in San Francisco. The event, produced by dmg world media, attracted more than 10,000 preregistered attendees, up 60% over the attendance at last year's San Francisco show. The exhibit floor featured more than 300 vendors. "Two themes I kept hearing at the event were behavioral targeting and search marketing," said Shar VanBoskirk, senior analyst at Forrester Research, who moderated a panel on ad networks.