Time Inc. yields to advertisers, gives the guarantees they want

摘要

MediaVest's Robin Steinberg gave the magazine industry an ultimatum six months ago. Last month, Alpha Media's Kent Brownridge called his fellow publishers wimpy and pathetic for not changing their ways. A week later, publishing giant Time Inc. relented, agreeing to speed the way it reports circulation and establish guarantees for each issue in which a marketer buys an ad.