Techs turn to Web 2.0

摘要

Web 2.0 has the technology sector rethinking just about everything. From those toe-testing the water with sporadic blogs to those fully immersed in a new business realm, technology companies are in flux when it comes to Web 2.0. Wherever a company is in terms of adopting Web 2.0, it has to be ready for big changes in marketing roles, customer relationships, selling processes and product development, according to observers and marketers committed to Web 2.0 features. But first, what is Web 2.0?