Give me some space, please

摘要

Clutter, clutter everywhere. It clogs our in-baskets, it piles up on our desks and it even finds its way into the b-tob ads we read. Clutter in an ad is more than a nuisance; it can be enough of a distraction to drive a reader from the page. Advertisers are justifiably proud of their product or service and are eager to tell a target audience about it. But they need to resist the temptation to say too much or to display too much in an ad. Let the ad breathe a bit. An extra dose of white space can often make the difference between an ad that overwhelms readers with clutter and one that connects with them. Let's take a look at some ads that we believe try to do too much.