Marketers wonder what Microsoft/Yahoo deal means for them

摘要

There are two salient facts about the paid search marketing industry: Google dominates it, and Microsoft Corp. wants to change that. On Feb. 1, Microsoft announced a $44.6 billion cash and stock bid for Yahoo, a move obviously designed to better compete with the search engine leader. Google currently commands 58% of the U.S. paid search market compared with Yahoo (23%) and Microsoft (10%), according to comScore Networks.