What's important to marketers

摘要

When Media Business surveyed b-to-b marketers last month, what really surprised me was the importance they put on intimate events and webcasts. Both ranked very high-higher than trade shows.rnI wasn't surprised that 92% said online was an important communication channel, and 47% said the same of print.rnBut right in between these two were webcasts (68%) and intimate events (76%). Both are types of events that can be scaled rather economically, where marketers can meet either face to face or virtually and provide information about their areas of expertise.