Morgan Stanley wins BMA honors

摘要

Morgan Stanley has been named Communicator of the Year by the Business Marketing Association of New York, which honored the investment banking company's "World Wise" marketing campaign.rnThe campaign-promoting the global capabilities and thought leadership that underpin the company's investment banking and retail investment businesses-included print ads that stressed global portfolio management, local expertise and knowledge in various vertical industries. Digital display ads featured interactive elements promoting Morgan Stanley thought leaders expounding on asset allocation, retirement, international investing, wealth planning and structured investments.