OgilvyOne redefines direct in a digital, mobile world

摘要

OgilwOne Worldwide, the direct and digital agency of Ogilvy Worldwide, is taking direct marketing to the next level in a world where mobile, digital and traditional media are converging.rn"We are beginning to see traditional direct marketing shift into digital channels, whether it's e-mail, Web or mobile," said Carla Hendra, CEO of Ogilvy North America.rnFor its b-to-b clients, which make up roughly 60% of its total business, OgilvyOne has developed groundbreaking direct and digital campaigns over the past year that make use of such emerging technologies as mobile, social media and video in e-mail.