Online adaptations: ROI, registration

摘要

Jenn Markey is CMO of Techlnsights, a United Business Media company with a stake in the electronics industry that includes not only such media brands as EE Times but also marketing and professional services. She recently shared her online marketing insight.rnBtoB: How comfortable is the market with measuring return on investment?rnMarkey: Everybody wants to do it, and nobody knows how to do it. Part of that starts right upfront with definition. What is a lead? There's not a lot of clarity on that. It depends how much time [a company] wants to spend in terms of nurturing. There's almost an overflow of systems and technologies, but how do you integrate one?