Study discovers data discrepancies

摘要

A strong compiled list can be an essential tool to b-to-b marketers seeking a broad outreach to new prospects or in adding richer detail to internal lists. But how to choose among the various list compiler vendors out there and parse their relative strengths?rnNow, a new study sheds light on the offerings of list compilers, assessing their counts, the accuracy and completeness of their data, and their coverage across major industry sectors.rnThe study's results indicate that list compilers perform pretty well when it comes to the accuracy of names they find. But the lists of participating vendors were widely divergent in company and contact counts, as well as byrnspecific industry sector coverage.