Behavioral targeting, reach provide value to marketers

摘要

At times in the past year, Yahoo has seemed like a company under siege.rnMicrosoft Corp. made a hostile bid to buy the company, and Carol Bartz replaced Jerry Yang as CEO.rnEven with its Internet focus, Yahoo's financial performance has slumped. The company generated $7.2 billion in revenue in 2008, but that was only 3% higher than the previous year.rnAnd Google, which has long eclipsed Yahoo in search, has now signaled that it wants to move intornYahoo's still strong domain, behav-iorally targeted display ads.rnStill, even with all of that turmoil, Yahoo qualifies as a strong partner for b-to-b marketers.rnYahoo's search engine remains second to Google, but its sites deliver an amazing reach, with 146.1 million unique visitors in March, according to comScore.