InterAct keeps the conversation going through online initiatives

摘要

Marketing to government agencies traditionally has not been an activity for companies seeking quick returns-something that Jennifer Filipowski, exec VP-marketing at InterAct Public Safety Systems, is quick to point out.rn"There is a hurry-up-and-wait scenario," she said. "You get a bunch of leads in and, once you're working that relationship or opportunity, you are waiting for the next budget cycle or chasing down a grant."rnThe Winston-Salem, N.C.-based company markets mobile data systems and computer-aided dispatch, emergency call-taking and mapping solutions to law enforcement agencies, fire departments and medical response teams.rnIt needs not only to get its technology products in front of publicrnplatforms, creating an integrated marketing program that augments face-to-face strengths with digital communication strategies. Working in partnership with the Borenstein Group, a Fairfax, Va.-based public relations agency that specializes in marketing to government, the company has developed educational and social media tools that have helped it stay in touch with customers.