Media company executives everywhere are asking the same tough questions: How bad is 2009 going to be? Where can we cut? Where should we invest? And what will our company and our industry look like when the economy rebounds?rnAmid a daily stream of unprecedented, negative business and financial news, it's natural to focus on the challenges, not the opportunities. But in several interviews with b-to-b media and advertising agency executives last week, one could also see a glimmer of optimism-a belief that innovation, investment and, yes, risk-taking will continue this year and may, in fact, mean the difference between winners and losers.
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