Kimmel brings agency experience to DMA

摘要

Larry Kimmel, a longtime advertising executive, was the surprise choice last month to take over the administrative reins of the Direct Marketing Association. With no association management background, Kimmel nevertheless brings plenty of direct marketing experience to the table, as well as enthusiasm.rn"I don't think there has ever been a more exciting or challenging time to be in marketing, with the demand for information, collaboration and involvement with the legislative process more important than ever," said Kimmel, who takes on the title of CEO at DMA. 'As a result, the role of our association is more critical now than it has been in years past."