The economic recovery for the U.S. industrial sector may be under way, but the turnaround has been slow and marketers in this space remain intensely focused on generating leads and proving return on investment.rnRecent surveys of manufacturing companies from industrial search engines Thomas-Net and GlobalSpec Inc. (see Q&A, this page) indicate the outlook is improving. Of the 1,176 industrial professionals that responded to ThomasNet's "Industry Market Barometer," released in April, 27% reported that their business grew during the second half of 2009, up from 17% that reported growth during the first half of the year. Also, fewer respondents reported a decline in their business (41%) compared with the first six months of the year (54%).
展开▼
