Social can entice when email starts to bore

摘要

By now the initial buzz of social media is beginning to die down. We've all placed clever little logos on every page of our websites and used integrated tools like AddThis to "socialize" page and downloadable content. That's all well and good, but now that social media has become an initiative for many companies and an actual department for many others, the question of results is creeping more and more to the forefront. How can companies use social media to yield real results?