Marketing automation-lower your expectations

摘要

"Love this post, Liz. Great to hear from someone who went through it. Like the infomercials promising quick weight loss, companies are experiencing the harsh realities. It takes longer than they think, they need a lot more content than they think, they need different content than they think. Buying a set of golf clubs does not make you a scratch golfer. Buying the best software on Earth does not make you a great marketer."