Marianne Budnik explains how The Wall Street Journal allows CA Technologies to deliver a powerful message across multiple media platforms.

摘要

"CA Technologies' brand campaign showcases our range of IT management software solutions to CIOs, thought leaders and enterprise decision-makers. "In addition to our advertising in print and across The Wall Street Journal Digital Network, CA Technologies was one of the first brands to embrace The Journal's iPad edition. "The response has been tremendous. "Our marketing partnership with The Journal gives us 24/7 access to the business leaders we need to reach. Our ads appear alongside content that's highly relevant to our technology message. And our impact gets expanded and reinforced by the Journal's multi-platform options.