Realizing the promise of online display ads

摘要

In his keynote address at the Interactive Advertising Bureau Annual Leadership Meeting in late February, Google Chairman-CEO Eric Schmidt spoke enthusiastically about the future of online display advertising, f "Pretty much any brand advertiser of any significance now has coherent and coordinated campaigns across display media because it works, because they can measure it and because the technology has finally caught up with the promises that we talked about for so long."