John Deere

摘要

Agency: gyro Chicago Campaign: "Right Now: Brand" Launch date: August 2011 Creative credits: Executive creative-director: Doug Kamp; creative director/copywriter: Brian Peters; creative director/art director: Scott Emond; senior art director: John Castaneda; designer: Dan Fergus Why we liked it: John Deere's brand campaign seeks to position the company not just as a manufacturer of farm equipment but as an enterprise that's working to make food production more efficient as the world's population grows.