General Electric Co.

摘要

Agency: BBDO New York Campaign: "GE Works: Power" Launch date: November 2011 Creative credits: Chief creative officer: David Lubars; executive creative director: Don Schneider; creative directors/copywriters: Michael Aimette, Tim Roan; creative director/art director: Kevin Jordan; art buyer: Betsy Jablow; executive senior account director: Emma Armstrong; account director: Carrie Upper; photographer: William Huber Why we liked it: Print ads are all about stopping power; if there's not an arresting visual or stand-out copy, the reader will keep flipping and the moment of opportunity will have passed.