General Electric Co.

摘要

Agency: BBDO New York Campaign: "GE Works: Power" Launch date: November 2011 Creative Credits: Chief creative officer: David Lubars; executive creative director: Don Schneider; creative directors/copywriters: Michael Aimette,Tim Roan; creative director/art director: Kevin Jordan; art buyer: Betsy Jablow; executive senior account director: Emma Armstrong; account director: Carrie Upper; Move-photographer: Martin Schoeller; Build-photographer: Doug Menuez; Cure-photographer: Ari Magg; Power-photographer: William Huber Why we liked it: The GE "Power" ad we liked so much (sin-gle print ad winner) is part of a campaign of other strong print ads with excellent art and great copy.