These have not been the best of times in the government market, yet some government contractors still seem to thrive despite federal agency budget cutbacks. This is due, in part, to knowing what agencies still need as well as understanding which contracts (they have a choice) they prefer to use. ^ After queuing up the products and contracts, marketing needs to kick into high gear to support the sales programs. Here's where Web 2.0 tactics—webinars, blogs, video and social networking—can play a major role.
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机译:尽管这并不是政府市场上最好的时期,但是尽管联邦机构预算有所缩减,但一些政府承包商似乎仍然蒸蒸日上。这部分是由于了解代理机构仍需要什么以及了解他们更喜欢使用哪些合同(他们可以选择)。 ^在对产品和合同进行排队之后,营销需要投入大量精力来支持销售计划。 Web 2.0策略(网络研讨会,博客,视频和社交网络)可以在这里发挥重要作用。
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