Content marketing conies of age

摘要

Content marketing is playing an increasingly central role in the channel mix as marketers seek to enhance prospect and customer engagement and trust, according to a new study from BtoB. The study, "Content Marketing: Ready for Prime Time," found 34% of respondents are "very" or "fully" engaged with content marketing, compared with only 18% last year. For the future, companies' commitment to content marketing will increase rapidly: 66% say they will be "very" or "fully" engaged in content marketing by 2013. The study was based on an online survey of 440 b-to-b marketing professionals conducted in April and May.