NFL extends marketing opportunities well beyond regular season and playoffs

摘要

The NFL may have the shortest season of the major professional sports leagues in North America, but it's increasingly finding ways to attract audiences and marketers at other times of the year. Barely a few weeks after the Super Bowl, the NFL holds its scouting combine. That's followed in late April by the NFL Draft, which is telecast on ESPN and the NFL Network. In August there are 12 nationally televised preseason games (11 in prime time), before the regular season kicks off in early September with a nationally televised game on NBC.