How UsedGardboardBoxes.com doubled its conversion rate by streamlining email lists

摘要

UsedCardboardBoxes.com buys used shipping boxes from large consumer packaged goods companies and resells them to companies all over the U.S.The success of the business, said CEO Marty Metro, is contingent on matching supply with demand in a particular geographic region so shipping costs remain low.Before revamping its list management strategy, Cynthia Perez, freight and operational coordinator, would send individual emails to regional clients when UsedCardboardBoxes.com received new inventory to gauge their interest. The process was slow and cumbersome, with no way to see who opened each email.