U.S. ad spending to inch up this year

摘要

U.S. ad spending will increase 0.4% th is year, accord i ng to a forecast from Magna Global. Excluding ad spending on the Olympics and political advertising last year, ad spend-ingwill increase 2.4% this year. Magna also upgraded its U.S. ad spending growth forecast to 5.9% next year (3.8%, excluding Olympics and political advertising), buoyed by more robust economic news. In a forecast earlier this year, Magna projected U.S. ad growth of 5.4% (3.1% excluding Olympics and political advertising). Digital ad spending will be up 11.5% this year and outdoor ad spending will be up 3.5%. Magazine ad spending will be down 6.7% and TV ad spending will be down 2.8%, Magna projected.