Why it's hard to be a brand on Instagram

摘要

Instagram has 200 million active users and gets 1.6 billion likes a day. To tap into that sky-high engagement, agencies are trying to help brands develop a content strategy there-even though the company doesn't make it easy. Instagram hasn't launched any publishing-application-program interfaces, which means posting remains a very manual process. Posts from the biggest brands are still published from a phone and can't be scheduled in advance. And brands can't tap into a third-party tool to gauge insights like the best time to publish and the best Instagram filters to use.