MEDIA AGENCY OF THE YEAR

摘要

CARAT could have been forgiven if it was a little distracted last year. The media arm of British conglomerate Aegis was in the thick of work for its massive General Motors business. It pivoted in numerous directions to get up and running on other new accounts. And it moved in with the parents-taking up office space at the headquarters of Dentsu following their big merger. But Carat kept its focus, increasing revenue 20% in 2013 and reeling in talent to stay on the cutting edge. A star on the new-business circuit, it won work from Macy's, Reckitt Benckiser, Dannon, Staples, Burberry and added more Sony business.