GOOGLE'S $3.2B NEST BUY IS A BET ON REVENUE BEYOND ADVERTISING

摘要

Last week Google agreed to shell out $3.2 billion for a thermostat maker. The price tag for Nest Labs is almost double the amount Google paid for YouTube and $100 million more than it paid for ad-tech firm Doubleclick, which has become the backbone of its display-advertising juggernaut. Nest is expected to be a cornerstone of the company's future beyond advertising, which CEO Larry Page has been plotting out since retaking the reins in April 2011. Consider the facts.