Content: Speed of Social

摘要

If the last 20 years of marketing and media were about mastering channels, today's mission is to master content. And, it turns out, the former was merely a warm-up exercise for brands; content marketing now requires agility and speed. "It isn't just about real time. It's real life-about what's happening in a consumer's life, around the things that are most meaningful to them," says Starcom CEO Lisa Donohue.