The dominant theme at CES will again be screen size. From screens on watches to screens on refrigerators, this is a breakout moment in connectivity that requires marketers to continue to adapt messaging. "CES is a moment that allows marketers to think about marketing from the hardware perspective," says Michael Kassan, CEO of MediaLink. "Here we get to experience all screens, side by side, and begin to make sense of a canvas that changes at technology's pace-a pace that stays ahead of the consumer."
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