Guy Hachey is making a big bet on a shaky industry. The president and chief operating officer of Bombardier Aerospace is planning to invest more than $1 billion annually during the next few years on new aircraft, technology, facilities and maintenance support. While the largest chunk will be used for the new CSeries commercial jet, Bombardier also is putting considerable sums into the beleaguered business jet market for projects such as the Learjet 85, Global 7000 and 8000 derivatives, and the Global Vision cockpit (see p. 55). "People say, 'You don't generate cash,'" says Hachey. "Well, yeah, I'm generating $1.5 billion of cash, it's just that I'm reinvesting [it]."
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