Air Canada: fundamentally reinvented?

摘要

Air Canada emerged from bankruptcy protection on September 30 after an 18-month restructuring process that reduced its cost structure and significantly strengthened its balance sheet. The Montreal-based airline says that it is confident that it can compete successfully with LCCs with the help of a simplified fare structure and many new strategies, including extensive use of 70-100 seat RJs. In fact, Air Canada claims to have "fundamentally reinvented" itself - it no longer considers itself a traditional legacy carrier but a "highly connected global network carrier offering the simplicity and ease of our low-cost competitors".