Slow but steady

摘要

In the world of digital signage and screen networks 2006 was a year of slow but steady growth. It was more than a year of consolidation but not a year of rapid expansion. The wow factor has still not arrived. There's one boost though. The name digital signage seems to be the one most people - resellers, systems integrators, hardware and software providers - are settling on with names such as Captive Audience Networks and Out of Home TV declining in usage. But the term digital signage is still not a true reflection of the industry as a whole. Many would like to see it called digital screen media.