Intel's futuristic impact on The GRAMMYs

摘要

» Helping unleash creativity in order to pay tribute to music legend, David Bowie, was the prime objective of Intel and Lady Gaga's collaboration at the GRAMMYs from the outset. Lady Gaga presented Intel with a selection of problem statements and challenges including finding ways to go beyond traditional choreography and make the environment respond to her in realtime, take traditional costume and make-up to the next level and bring an extra dimension of expression to her musical instruments. "We wanted to bring together our innovation with hers, uniting the best of breakthrough technology with the best of musical performance and creativity," says Paul Tapp, director of technology, Intel Global Marketing at Intel.