FIUMICINO DIGITALISED AIRPORT

摘要

Thanks to Clear Channel and several digital products procured from Absen, over the past two years Rome Fiumicino has been transformed into one of the most digitalised airports in the world. One of the core objectives of Clear Channel's advertising redevelopment strategy for Fiumicino was to create the opportunity for brands to really 'stand out', be that through the installation of large format opportunities or the Installation of tactical digital advertising networks. One of the signature products installed has been four large digital columns which dominate the airport's C Gate area, booked exclusively by Chanel and comprising 61.44 sqm of four-sided LED Absen A2s. Two huge Absen AI06 LED screens were set up in Terminal 3's check-in hall - the airport's main international terminal. The Absen AI06 possesses a pixel pitch of 6.25mm and measures 8 × 4.5m, effectively delivering coverage to all passengers within the vicinity. The lower resolution of these screens - compared to the A2 - was offset by the viewing distance, typically around 10-15m.