A 1950s-styled cafe franchise, branded as Creams Cafe, has unveiled a cutting-edge AV system in its first London branch. Designed by Elite Engineering, the centrepiece is a 4x2 LG 47in 47LV35A-5BC videowall mounted on a Peerless retractable videowall bracket. The system is controlled by a Kramer VS-44HDMI matrix managing BrightSign hardware and software, a Denon Pro Blu-ray player, a media PC and local HDMI points for presentation. Six LG SM5K-B displays are placed around the cafe in booths, controlled by the state-of-the-art rack system alongside an Audac audio matrix for music reproduction. Yusuf Rab, owner of Creams, said: "We wanted multimedia entertainment integrated into the interior design throughout, but also be able to offer bespoke content packages as an added revenue stream for the cafe."
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