Can Mitsubishi double its volume in five years?

摘要

The Outlander PHEV has been Mitsubishi's biggest success story in recent years - its 11,786 registrations in 2015 made it the best-selling plug-in vehicle on the UK market - but now the brand has to retain the customers it won and attract more. To address those challenges, Mitsubishi will take a two-pronged approach - an expanded model range and a revision of howits125-strongfranchised network deals with customers. Earlier this year, Lance Bradley, managing director of Mitsubishi Motors in the UK and his senior team shared their five-year "vision" with the network. Under ideal conditions, they said, this could take the brand's annual new vehicle volume to between 40,000 and 50,000 units.