What expectations will the iGeneration have when buying a car and is this something automotive retailers should be planning for now? The iGeneration is a new breed of consumer. They are digital natives, always with a phone in their hands. They are driven by a need for ethical and environmental best practice, authenticity and transparency. They are looking to an uncertain future so it is no surprise that their lifestyle choices are informed by new motivations - and purchasing a vehicle will be no different. Automotive retailers need to find innovative ways to reach these consumers.
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