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British car-buying habits have changed, make no mistake

机译:英国的购车习惯已经改变,没错

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Today, more than 80% of new cars bought privately are acquired via personal contract purchase (PCP), which is, essentially, a form of leasing dressed up as a more flexible alternative to hire purchase. Those affordable monthly payments are perfect for getting bums on seats and also for buyer retention, as it means customers will be back across your threshold by the time their PCP agreement expires. Indeed, this can often happen sooner if customer trends continue as they are. Almost half of all PCPs now end before their full term as customers come back looking for a deal on the latest and most up-to-date models. In a car market that's, at best, challenging, this is good news. But new regulations due to be introduced by the Financial Conduct Authority (FCA) following a review in October 2019 look set to ban dealerships from receiving external commission on certain types of finance to prevent them acting "against customers' interest".
机译:如今,私下购买的新车中有80%以上是通过个人合同购买(PCP)购得的,从本质上讲,这是一种租赁形式,打扮成租赁购买的一种更灵活的选择。这些可负担的每月付款非常适合在座位上烧钱,也可以保留买家,因为这意味着客户在PCP协议到期时将回到您的门槛之上。确实,如果客户趋势保持原样,这通常会更快地发生。现在,几乎有一半的PCP都将在其满期​​前终止,因为客户会回来寻找最新,最新的型号的交易。在充满挑战的汽车市场上,这是个好消息。但是,由金融行为监管局(FCA)于2019年10月进行审查后将出台的新规定,似乎将禁止经销商就某些类型的金融收取外部佣金,以防止其“损害客户利益”。

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    《Automotive Management》 |2020年第4期|53-53|共1页
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