Finding the right balance between recouping maximum return on vehicle investment and providing employees with the best possible purchase deals on company vehicles can be tricky to negotiate. GE Commercial Finance Fleet Services has developed a remarketing channel that not only allows employees of its customers easy access to vehicles being remarketed, but also takes a good deal of the load off the fleet manager. According to Jason Lee, product manager in Vehicle Life Management at GE, the re-marketing channel "enables our customers to remarket off-lease vehicles to their employees. It makes it possible for them to offer an additional perk to their employee base and potentially get higher returns from vehicle resale. The advantage over wholesale comes by pricing vehicles somewhere between retail and wholesale. Also, because it is an upstream remarketing channel, fleets can reduce overall days-to-sell and depreciation. In addition, the system allows some cost avoidance for transport, detail, and sales fees that they may encounter through the wholesale channel."
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