The Buick Skylark of the late '60s and early 70s was thefirst volume vehicle that was not a Chevrolet, Plymouth, or a Ford, to made a significant impact by opening up the fleet business for other brands. The Skylark was successful enough to start the trend away from full-size cars to an intermediate standard. "Car Selectors" went from one, two, or three choices to lists with as many as seven or eight. Chevrolet, Ford, and Chrysler were joined by Oldsmobile, Pontiac, Buick, and Mercury. Pharmaceutical companies were among the first to adopt this approach.This practice also contributed to the centralization of vehicle purchases with one supplier per nameplate.
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